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Edible Schoolyard

EVERLANE — ESY NYC DINNER

 

— Event Design and Production

For Everlane's collaboration with non-profit Edible Schoolyard NYC, the brand launched a custom product and marketing campaign, Know Your Food, promoting transparency, education, and empowerment around food.

On the evening before the collaboration launch, I produced a dinner to host press, influencers, and friends of the Everlane brand to preview and celebrate the collaboration. Guests were treated to a coursed meal prepared by a group of esteemed chefs — Ignacio Mattos, Nick Anderer, Camille Becerra, and April Bloomfield — with drinks featuring herbs and ingredients grown from ESY NYC’s own urban gardens.

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Project Date — July 2015
Project Location — Haven's Kitchen, New York

Photography — Paulsta Wong