StephanieTam_Index_Events_KnowYourFood.jpg

Know Your Food

EVERLANE x EDIBLE SCHOOLYARD NYC — KNOW YOUR FOOD

 

— Event Design and Production
— Launch Strategy
— Partnership Curation
— Project Management


For Everlane's collaboration with non-profit Edible Schoolyard NYC, the brand launched a custom product and marketing campaign, Know Your Food, promoting transparency, education, and empowerment around food.

To engage Everlane's customers around the collaboration launch, I produced a brand activation at Brooklyn Grange, a sprawling rooftop farm at the historic Brooklyn Navy Yard. Collaborating closely with ESY NYC's team, we curated a full day of programming including planting and farm tours alongside fresh cocktails, bites, and music for customers to enjoy.
 

StephanieTam_KnowYourFood_CityView.jpg
StephanieTam_KnowYourFood_People1.jpg
StephanieTam_KnowYourFood_Table.jpg
StephanieTam_KnowYourFood_People2.jpg
StephanieTam_KnowYourFood_Tour.jpg
StephanieTam_KnowYourFood_Polaroids.jpg

Project Dates — July 2015
Project Locations — Brooklyn Grange, Navy Yard

Photography — Paulsta Wong