EVERLANE — PRINCE
— Store Experience Strategy
— Visual Presentation and Display Strategy
After years as an online-only brand — following only recent experiments in temporary forms of retail — Everlane opened its first permanent store and flagship in New York City in late 2017.
Over a yearlong development process, I worked within the Everlane retail team to establish comprehensive strategies around the retail experience including product presentation, merchandising and display development, in-store brand and visual language, and customer journey and flow.
Project Date — December 2017
Project Location — 28 Prince Street, New York
Spatial Design — Leong Leong
Environmental Signage Design — Project Projects and Lee Cerre
Visual Merchandising — James Mills
Photography — Naho Kubota