Shoe Park 2
EVERLANE — SHOE PARK 2
— Concept Creation and Development
— Art Direction
— Launch Strategy
— Programming and Partnership Curation
— Project Management
Taking inspiration from parks found in cities like New York and London, the second iteration of Shoe Park was infused with a plethora of greenery and exploratory birch wood structures. Partnering again with set designer Robert Storey, we created an installation-like backdrop for customers to discover, try, and buy Everlane's new shoe collection.
To further reimagine the experience we focused on brand partnerships as a key component, curating and collaborating with brands such as Glossier, Blue Bottle and Sight Unseen on an in-shop coffee bar, beauty bar, and ongoing events.
Project Date — September 2016
Project Location — 83 Wooster Street, New York
Spatial and Set Design — Robert Storey
Graphic and Signage Design — Lee Cerre
Photography — Guillermo Cano and Paulsta Wong