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Shoe Park 2

EVERLANE — SHOE PARK 2

 

— Concept Creation and Development
— Art Direction
— Launch Strategy
— Programming and Partnership Curation
— Project Management


Taking inspiration from parks found in cities like New York and London, the second iteration of Shoe Park was infused with a plethora of greenery and exploratory birch wood structures. Partnering again with set designer Robert Storey, we created an installation-like backdrop for customers to discover, try, and buy Everlane's new shoe collection.

To further reimagine the experience we focused on brand partnerships as a key component, curating and collaborating with brands such as GlossierBlue Bottle and Sight Unseen on an in-shop coffee bar, beauty bar, and ongoing events. 
 

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Project Date — September 2016
Project Location — 83 Wooster Street, New York

Spatial and Set Design — Robert Storey
Graphic and Signage Design — Lee Cerre

Photography — Guillermo Cano and Paulsta Wong