— Event Design and Production
— Interior Planning
— Communications Strategy
— Partnership Curation
I worked for Vitsœ, the manufacturer and sole retailer of Dieter Rams' furniture designs, to expand the company's presence in the United States. For over 50 years, Vitsœ has been dedicated to creating furniture designed to withstand time and — with the furniture’s modular, system-driven design — place, as well. Vitsœ's ethos of ‘living better with less’ took particular relevance in New York City, where thoughtful use of space is a way of life.
With a targeted communications strategy, I developed a program of events and partnerships activating Vitsœ's New York storefront as a platform for dialogue around the power of good design. We collaborated with partners across the worlds of design, architecture, fashion, and art, engaging both press and customers alike.
In participation of New York Design Week, I conceptualized and managed the production of the Vitsœ Fruit Stand in collaboration with London-based food and art publication, The Gourmand. Using Vitsœ's modular furniture to transform the shop, we created an interactive installation as a design week destination for visitors to relax and refresh with locally-made fruit tarts and themed cocktails by mixologist Missy Flynn.
To celebrate the launch of the 620 Chair Programme, I conceptualized and produced the 620 Reading Room, a lounge-like setting for pause and reprieve during the bustle of New York Design Week. We partnered with literary neighbor Dashwood Books to provide reading material to browse and buy, and Gasoline Alley Coffee provided complimentary pour overs to all guests.
Project Dates — May 2013, May 2014
Project Locations — 33 Bond Street, New York
Photography — Guillermo Cano and Rob Fissmer